Search Engine
Optimization

Optimizing Site Content
Search engine optimization is something everyone likes to talk about, but few do very well. Expecting web design firms to optimize content is a common mistake made by many companies. It’s not that the web designers aren’t doing their jobs. It’s just that their job is, well, designing sites. Search engine optimization is a marketing function. It’s preparing your content properly to work as hard as possible as a sales a tool.

Here’s how it works: web designers undertake the task of designing a site that functions well – good navigation, an attractive design, pages that display properly using a wide range of browsers and monitor settings, and links that link. Very rarely will they be responsible for content. Think of it this way: they build the house, but you have to provide your own furniture.

Businesses – especially technology companies – often turn to web content writers like us to provide web site text. It’s important to note that writing web content is not necessarily something technical writers do, or even advertising copywriters. It’s a specialized skill that involves writing both for the visitor and for the search engines. It’s often a fine juggling act that balances content for informational sake with content written to show relevance to search engines. That content also becomes the basis for a key word strategy – something that most web designers don’t think about. Again, their job is to design, not to write text.


Want to know more about this or other web or marketing tools? Contact Jack at Website Writers: call 508.826.5900 or e-mail Jack@WebsiteWriters.info
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