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Search
Engine
Optimization
Optimizing Site Content
Search engine optimization
is something everyone likes to talk about, but few do very well.
Expecting web design firms to optimize content is a common mistake
made by many companies. Its not that the web designers arent
doing their jobs. Its just that their job is, well, designing
sites. Search engine optimization is a marketing function. Its
preparing your content properly to work as hard as possible as a
sales a tool.
Heres how it works: web designers undertake the task of designing
a site that functions well good navigation, an attractive
design, pages that display properly using a wide range of browsers
and monitor settings, and links that link. Very rarely will they
be responsible for content. Think of it this way: they build the
house, but you have to provide your own furniture.
Businesses especially technology companies often turn
to web content writers like us to provide web site text. Its
important to note that writing web content is not necessarily something
technical writers do, or even advertising copywriters. Its
a specialized skill that involves writing both for the visitor and
for the search engines. Its often a fine juggling act that
balances content for informational sake with content written to
show relevance to search engines. That content also becomes the
basis for a key word strategy something that most web designers
dont think about. Again, their job is to design, not to write
text.
Want to know more about this or other web or marketing tools? Contact
Jack at Website Writers: call 508.826.5900
or e-mail Jack@WebsiteWriters.info
Need
a quote for a specific need?
NOTE:
All material printed here is ©copyright protected
No part of this may be reproduced or re-worked in any manner without
permission. Please feel free to contact us.
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